Battery-draining ads will be given finite resources
Image Source : Google
Google Chrome browser will begin blocking resource heavy advertisement from browser in late August, Announcement from Company Today. By not allowing and showing resource heavy ads, Chrome will strain on your mobile phone’s battery or your network capacity.
We have recently discovered that a fraction of a percent of battery-draining ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.
Source : https://blog.chromium.org/2020/05/resource-heavy-ads-in-chrome.html?m=1
If an ad is showing with resource heavy ads or when the ad reaches to it’s limit then Chrome will show an error page in the frame where the ad would have been shown in the page. Let’s see below example from Google which will look like this,
Image Source : Google
Google has defined some criteria by which ads will be block :
Network Data : 4 MB, CPU Usage : 15 Seconds in any 30 seconds period or total CPU usage is 60 seconds. According to Google, Only 0.3% of ad exceed thresholds, but the ads that do “28% of all ad CPU usage and account for 27% of network data used by ads.
Google released 80 version of Google Chrome in which there is an option to block some heavy resource ads by Enabled option of “Heavy Ad Intervention” .